Sonic Drive-In, more commonly known as Sonic, is an American drive-in fast-food restaurant chain based in Oklahoma City, Oklahoma. As of August 31, 2016, 3,557 restaurants were in 45 U.S. states. In 2011, it was ranked 10th in QSR Magazine's rankings of the top 50 quick-service and fast-casual restaurant brands in the nation. Known for its use of carhops on roller skates, the company annually hosts a competition to determine the top skating carhop in its system. It also hosts, with Dr Pepper, an internal competition between drive-in employees.
| Key people | Clifford Hudson, President and CEO John Budd, Chief Development and Strategy Officer Paige Bass, Senior Vice President and General Counsel Harold Ceron, Senior Vice President Sonic Restaurants, Inc. Eddie Saroch, Senior Vice President Franchise Relations Todd Smith, Chief Marketing Officer |
|---|---|
| Founded | June 18, 1953; 63 years ago (1953-06-18) (as Top Hat Drive-In) Shawnee, Oklahoma, U.S. |
| Number of employees | 420 corporate employees, approximately 9,200 restaurant employees |
| Number of locations | 3,557 (345 company-owned and 3,212 franchised)(2016) |
| Traded as | NASDAQ: SONC S&P 600 Component |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Restaurants is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Sonic Corp. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Sonic Corp. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Sonic Corp. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.