Sonic Automotive, Inc. is a Fortune 500 company based in Charlotte, North Carolina, and is one of the largest automotive retailers in the United States. The company’s founder and Executive Chairman O. Bruton Smith is also the Executive Chairman and a director of Speedway Motorsports. Sonic ranked 297th on the 2016 Fortune 500 list. The company also is a member of the Russell 2000 index.
Sonic Automotive operates in 14 states with more than 100 dealerships representing 25 different brands of automobiles. The dealerships market new and used car, replacement parts and vehicle maintenance, as well as collision repair services.
|Key people||O Bruton Smith (Chairman of the Board, CEO) B. Scott Smith (President, Chief Strategic Officer, Director)|
|Headquarters||Charlotte, North Carolina, United States|
|Traded as||NYSE: SAH S&P 600 Component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Automotive Retailing, Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Sonic Automotive sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Sonic Automotive with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Sonic Automotive based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.