Softcat Net Promoter Score 2023 Benchmarks

Last known Net Promoter Score is


Softcat is a Marlow-based IT infrastructure provider founded by Peter Kelly in 1993. Martin Hellawell is the CEO. Colin Brown is the current managing director. It has UK offices in Bristol, London, Manchester, Leeds, Marlow and Glasgow. The company is listed on the London Stock Exchange and it is a constituent of the FTSE 250 Index.

Quick facts about Softcat

Key people

Brian Wallace (Chairman) Martin Hellawell (CEO)


Marlow, Buckinghamshire


Information technology


£672.4 million (2016)

Operating income

£42.2 million (2016)

Technology / Software companies with similar Net Promoter Score

Company Score
Softcat 67
Codero Hosting 70
2U 70
Masergy Communications 71
Veeam Software 62
Zoom Video Communications 62
Apple Cloud Storage 62
WordPress 73
Crawford Technologies Inc. 73
Black Diamond 60

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Softcat's NPS of 67 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Software is 58.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Softcat sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Softcat with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

What is Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues. is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Softcat

Company Industry Score
Softcat Technology / Software 67
Samsung Consumer Brands / Electronics 67
Peak 10 Technology / Hardware 67
TNT Express Indonesia Logistics / Delivery/postal services 67
PlanSource Insurance / Health and Life Insurance 67
Duke's Fuqua School of Business Education 67
Stafford Hospital Healthcare / Hospitals and Care institutions 67
PrinterLogic Service Providers (B2B) 66
Virgin Consumer Brands / Car Manufacturers 66
Wolseley core business Manufacturing 68

Net Promoter Score benchmark sources

Score Date Source
67 2015-01-22

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