Estimated Net Promoter Score is
SodaStream International Ltd. is an Israeli drinks company best known as the maker of the consumer home carbonation product of the same name. The device, like a soda syphon, carbonates water by adding carbon dioxide from a pressurized cylinder to create soda water to drink. The company also sells more than 100 types of concentrated syrups and flavourings to make carbonated drinks.
The company was founded in 1903 in England. After the company merged with Soda-Club in 1998, it was relaunched with an emphasis on healthier drinks. It went public on the NASDAQ stock exchange in November 2010. SodaStream is headquartered in Lod, Israel and has 13 production plants. Until 2015 its principal manufacturing facility was located in the Mishor Adumim industrial park in the West Bank, creating controversy and a boycott campaign. The boycott campaign resulted in the closing of the SodaStream factory in Ma'ale Adumim in October 2015, with more than 500 Palestinian workers losing their jobs. The factory moved to a new facility in Lehavim.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Durables / Consumer Electronics / Appliances is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If SodaStream International Ltd. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of SodaStream International Ltd. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of SodaStream International Ltd. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.