Sky UK Limited is a telecommunications company which serves the United Kingdom. Sky provides television and broadband internet services, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is the UK's largest pay-TV broadcaster with 11 million customers as of 2015. It was the UK's most popular digital TV service until it was overtaken by Freeview in April 2007. Its corporate headquarters are based in Isleworth.
Formed in November 1990 by the equal merger of Sky Television and British Satellite Broadcasting, Sky became the UK's largest digital subscription television company. Following Sky's 2014 acquisition of Sky Italia and a majority 90.04% interest in Sky Deutschland in November 2014, its holding company British Sky Broadcasting Group plc changed its name to Sky plc. The United Kingdom operations also changed the company name from British Sky Broadcasting Limited to Sky UK Limited, still trading as Sky.
Sky UK Limited is a wholly owned subsidiary of Sky plc, with its current company directors being Andrew Griffith and Christopher Taylor. Griffith acts as the Chief Financial Officer and the Managing Director for the commercial businesses division.
| Founded | 2 November 1990; 26 years ago (1990-11-02) |
|---|---|
| Former names | British Sky Broadcasting Limited |
| Key people | Stephen van Rooyen (CEO) |
| Slogan | Believe in Better |
| Country | United Kingdom |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications / Cable/TV service is -5.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Sky sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Sky with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
| Company | Score |
|---|---|
| Sky | -5 |
| Time Warner | -5 |
| Time Warner Cable | -5 |
| Virgin Media | -6 |
| Dish | 1 |
| ITV | -13 |
| Channel 4 | -14 |
| Freesat | -14 |
| Fox TV | -15 |
| Freeview | 5 |
| Score | Date | Source |
|---|---|---|
|
-5
|
2016-03-23 | https://www.ampereanalysis.com/blog/69edaa74-4b88-40cb-aa7e-555c9e8a6979 |
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