Skechers U.S.A., Inc. Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

5

Skechers is an American lifestyle and performance footwear company for men, women and children. Headquartered in Manhattan Beach, California, the brand was founded in 1992. Now the second largest athletic footwear brand in the United States, Skechers earned more than $3 billion in revenues during the 2015 fiscal year. As of January 2016, the company employed more than 9,200 people worldwide.

Quick facts about Skechers U.S.A., Inc.

Key people

Robert Greenberg (Co-founder, CEO) Michael Greenberg (Co-founder, Chairman)

Headquarters

Manhattan Beach, California, U.S.

Number of locations

503 (company-owned worldwide)

Traded as

NYSE: SKX S&P 400 Component

Revenue

US$ 3.147 billion (FY 2015)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Skechers U.S.A., Inc.'s estimated NPS of 5 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Shoe Manufacturing is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Skechers U.S.A., Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Skechers U.S.A., Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Skechers U.S.A., Inc.

Company Industry Score
Super 8 Travel and Hospitality / Hotels 4
Discovery Channel Consumer Brands / Entertainment 4
Total Fitness Other 4
Disney TV Consumer Brands / Entertainment 5
Mastercard Financial Services / Credit cards 5
NatWest Personal Banking Financial Services / Banking 5
EE Telecommunications / Wireless Carrier 5
Freeview Telecommunications / Cable/TV service 5
Goldman Sachs Financial Services / Banking 5
Sprint Telecommunications / Wireless Carrier 5
Skechers U.S.A., Inc. Consumer Non-Durables / Shoe Manufacturing 5

We have estimated the Net Promoter Score of Skechers U.S.A., Inc. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.