SK Telecom Co., Ltd. is a South Korean wireless telecommunications operator, it is part of the SK Group, one of the country's largest chaebols.
SK Telecom is South Korea's largest wireless carrier, it leads the local market with 50.5 percent share as of 2008. Since its creation in 1984, the company has evolved from a first generation analog cellular system, to second generation CDMA, then to the world's first third-generation synchronized IMT-2000 cellular system. SK Telecom also became the world’s first carrier to commercialize HSDPA in May 2006. SK expanded into the landline market by acquiring second-rated fixed-line operator Hanaro Telecom in February 2008.
The company’s online brands include "Nate," a web portal; "June," a mobile multimedia service; "Moneta," an e-banking mobile app; "Nate Drive," a telematics service and "Digital Home," an online interface to remote-control household appliances.
Online services are offered through tech subsidiary SK Communications, which also dominates the social networks market in South Korea. "Cyworld" is the largest social media site by membership and "NateOn" is the number one instant messaging client.
|Founded||April 20, 1984; 33 years ago (April 20, 1984) (as Korea Mobile Telecommunications) 1997 (as SK Telecom)|
|Products||Wireless telecom. Cellular internet Internet Mobile platform Internet of Things|
|Revenue||$17.092 billion (2016,Consolidated)|
|Headquarters||Jung District, Seoul, South Korea|
|Traded as||KRX: 017670 NYSE: SKM|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Public Utilities / Telecommunications Equipment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If SK Telecom Co., Ltd. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of SK Telecom Co., Ltd. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|CIGNA||Insurance / Health and Life Insurance||-1|
|Vodafone||Telecommunications / Wireless Carrier||-1|
|Chase||Financial Services / Banking||-1|
|Cleeng||Technology / Software||1|
|Fifth Third Bank||Financial Services / Banking||1|
|Accenture Consulting||Technology / Other||1|
|Dish||Telecommunications / Cable/TV service||1|
|Morrisons||Consumer Brands / Grocery||2|
|Mediacom||Consumer Brands / Entertainment||2|
|ESPN||Consumer Brands / Entertainment||2|
We have estimated the Net Promoter Score of SK Telecom Co., Ltd. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.