Sinclair Broadcast Group, Inc. logo Sinclair Broadcast Group, Inc. Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Sinclair Broadcast Group is an American telecommunications company that is owned by the family of company founder Julian Sinclair Smith. Headquartered in Hunt Valley, Maryland, the company is the second-largest television station operator in the United States by number of stations, and largest by total coverage; owning and/or operating a total of 173 stations across the country, many of which are located in the South and Midwest. Sinclair also owns or operates four radio stations, all located in the Pacific Northwest. Among other non-broadcast properties, Sinclair also owns the Ring of Honor professional wrestling promotion. It Owns a Broadcasting Network, Comet.

Though Sinclair became a public company in 1995 and is currently traded on the NASDAQ under the symbol SBGI, the Smith family still retains a majority financial interest, and all four sons of Julian Smith serve as executives or directors – with David D. Smith currently heading the company as Executive Chairman.

Quick facts about Sinclair Broadcast Group, Inc.

Predecessor Act III Broadcasting River City Broadcasting Heritage Media Guy Gannett Communications Four Points Media Group Freedom Communications Newport Television Barrington Broadcasting Fisher Communications Allbritton Communications Tribune Media (sale pending)
Founded April 11, 1971; 46 years ago (1971-04-11) Baltimore, Maryland, U.S.
Formerly called Chesapeake Television Corporation (1971–1985)
Services Broadcast television Advertising
Headquarters Hunt Valley, Maryland, U.S.

Net Promoter Score for Top Brands compared with Sinclair Broadcast Group, Inc.

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Broadcasting is 0.

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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Sinclair Broadcast Group, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Sinclair Broadcast Group, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to Sinclair Broadcast Group, Inc.

We have estimated the Net Promoter Score of Sinclair Broadcast Group, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

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