Sina Corporation Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

11

Sina is a Chinese telecom company. Sina operates four major business lines: Sina Weibo, Sina Mobile, Sina Online, and Sinanet. Sina has over 100 million registered users worldwide. Sina was recognized by Southern Weekend as the "China's Media of the Year" in 2003.

Sina owns Sina Weibo, a Twitter-like microblog social network, which has 56.5 percent of the Chinese microblogging market based on active users and 86.6 percent based on browsing time over Chinese competitors such as Tencent and Baidu. The social networking service has more than 500 million users and millions of posts per day, and is adding 20 million new users per month, says the company. The top 100 users now have over 180 million followers combined.

It is the largest Chinese-language mobile portal. It is run by Sina Corporation, which was founded in 1999. The company was founded in Beijing, and its global financial headquarters have been based in Shanghai since October 1, 2001.

Sina App Engine is the earliest and largest PaaS platform for cloud computing in China. It is run by SAE Department, which was founded in 2009. SAE is dedicated in providing stable, effective web deployment and hosting service for those corporations, organizations and independent developers. Now more than 300,000 developers in China are using SAE.

Quick facts about Sina Corporation

Key people

Charles Chao, President, Chairman, CEO Herman Yu, CFO Hurst Lin, COO LC Chang, Vice President

Founded

November 30, 1998; 18 years ago (1998-11-30)

Products

Sina Weibo, Sina Mobile,Sina Online,Sinanet

Website

Sina.com Sina.com.cn Sina Sports Sina Video

Headquarters

Shanghai, China Beijing, China

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Sina Corporation's estimated NPS of 11 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Computer Software: Prepackaged Software is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Sina Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Sina Corporation with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Sina Corporation

Company Industry Score
Showtime Consumer Brands / Entertainment 11
Google Consumer Brands / Internet 11
Blockbuster on Demand Consumer Brands / Entertainment 11
KPN Telecommunications / Wireless Carrier 11
TD Bank Financial Services / Banking 10
DirecTV Telecommunications / Cable/TV service 12
AXA Financial Services / Banking 12
MTV Consumer Brands / Entertainment 12
Yahoo! Consumer Brands / Internet 9
Lyft Travel and Hospitality / Car Rental 9

We have estimated the Net Promoter Score of Sina Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.