Signet Jewelers Ltd. is the world's largest retailer of diamond jewelry. The company is domiciled in Bermuda and headquartered in Akron, Ohio, and is listed on the New York Stock Exchange. As of 14th march 2016 the company has been delisted from the London Stock Exchange, following reports that less than 1% of their annual trading volume was conducted via the platform. The group operates in the middle market jewelry segment and has number one positions in the U.S., Canada and UK speciality jewelry markets. Certain brands operate in the upper middle market. Signet Jewelers owns and operates the companies Zale, Kay Jewelers, and Jared.
|Headquarters||Hamilton, Bermuda (domicile) Akron, Ohio, United States (headquarters)|
|Key people||Todd Stitzer (Chairman) Mark Light (CEO) Michele Santana (CFO)|
|Traded as||NYSE: SIG S&P 500 Component LSE: SIG|
|Operating income||US$ 703.7 million (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Consumer Specialties is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Signet Jewelers Limited sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Signet Jewelers Limited with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Signet Jewelers Limited based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.