Shutterstock is an American stock photography, stock footage, stock music, and editing tools provider headquartered in New York City. Founded in 2003 by programmer and photographer Jon Oringer, Shutterstock maintains a library of around 90 million royalty-free stock photos, vector graphics, and illustrations, with around 4 million video clips and music tracks available for licensing. Originally a subscription site only, Shutterstock expanded beyond subscriptions into a la carte pricing in 2008, and has been publicly traded on the New York Stock Exchange since 2012. Since its founding Shutterstock has acquired a handful of other companies, starting with Bigstock in 2009 and followed by digital asset management software provider WebDAM in 2014. After acquiring Rex Features and PremiumBeat in 2015, Shutterstock recently announced a partnership with the Associated Press. It also has licensing deals with companies such as Penske Media Corporation. The company had over 100,000 contributors as of March 2016, with an "active customer base of 1.4 million people in 150 countries."
| Products | Shutterstock Editor, Shutterstock Tab, Shutterstock Image Subscription |
|---|---|
| Headquarters | Empire State Building 350 Fifth Avenue New York City, United States |
| Subsidiaries | Bigstock Rex Features PremiumBeat Offset WebDAM |
| Industry | Stock photography, stock footage, stock music |
| Key people | Jon Oringer (CEO) Steven Berns (CFO) |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / EDP Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Shutterstock, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Shutterstock, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Shutterstock, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.