Seventh Generation, Inc., is an American company that sells cleaning, paper, and personal care products designed with human health and the environment in mind. Established in 1988, the Burlington, Vermont based company distributes products to natural food stores, supermarkets, mass merchants, and online retailers. Unilever acquired the company in 2016.
Seventh Generation focuses its marketing and product development on sustainability and the conservation of natural resources, using recycled and post-consumer materials in its packaging, and biodegradable, and plant-based phosphate- and chlorine-free ingredients in its products.
The company attributes the name "Seventh Generation" to the "Great Law of the Iroquois". The company says the document states, "in our every deliberation, we must consider the impact of our decisions on the next seven generations."
|Key people||John Replogle, CEO and President, Jeffrey Hollender, Co-Founder, Alan Newman, Co-Founder|
|Industry||Natural household products|
|Founded||1988; 29 years ago (1988)|
|Headquarters||Burlington, Vermont, U.S.|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Oil and Gas Equipment, Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Seventy Seven Energy sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Seventy Seven Energy with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
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We have estimated the Net Promoter Score of Seventy Seven Energy based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.