ServiceNow, Inc. Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


ServiceNow, Inc. is a cloud computing company headquartered in Santa Clara, California. It was founded in 2003 by Fred Luddy, the previous CTO of software companies Peregrine Systems and Remedy Corporation. ServiceNow is listed on the New York Stock Exchange and is a constituent of the Russell 1000 index.

Quick facts about ServiceNow, Inc.

Key people

John Donahoe (CEO) C.J.Desai (CPO) Michael Scarpelli (CFO)


Fred Luddy David Loo Don Goodliffe Bow Ruggeri


Cloud computing IT service management

Traded as

NYSE: NOW Russell 1000 Component


Enterprise software

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is ServiceNow, Inc.'s estimated NPS of 52 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Computer Software: Prepackaged Software is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If ServiceNow, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of ServiceNow, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

What is Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues. is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to ServiceNow, Inc.

Company Industry Score
Intel Technology / Hardware 52
Avon Consumer Brands / FMCG 52
Charles Schwab Corporation Financial Services / Brokerage and investments 52
HP Outsourcing Technology / Hardware 52
Harley Davidson Consumer Brands / Car Manufacturers 52
Computershare Financial Services / Other 52
Discover Financial Services / Credit cards 52
Puralator Logistics / Other 51
Tiffany & Co. Consumer Brands / Retail/E-tail 51
Wharton School of Business Education 51

We have estimated the Net Promoter Score of ServiceNow, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.