Seneca Foods Corporation is a food processor and distributor headquartered in Marion, New York, USA. The company primarily produces canned, frozen, and bottled produce under private label as well as national and regional brands that the company owns or licenses. Under an agreement with General Mills, the company produces products under the Green Giant and Le Sueur labels. The company also produces frozen vegetables, fruit and chip products, and steel cans, and runs an air charter business.
|Key people||Arthur S. Wolcott, Chairman Kraig H. Kayser, President and CEO|
|Products||Canned and frozen fruits and vegetables, snacks|
|Traded as||NASDAQ: SENEA NASDAQ: SENEB S&P 600 Component|
|Number of employees||3,200 full-time, 9,700 seasonal (2009)|
|Industry||Canned foods, snacks, air charter|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Non-Durables / Packaged Foods is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Seneca Foods Corp. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Seneca Foods Corp. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Seneca Foods Corp. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.