Securian Financial Group logo Securian Financial Group Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Securian Financial Group, Inc. is a mutual holding company that provides a range of financial products and services. Founded in St. Paul, Minnesota by Russell Dorr on August 6, 1880 Securian provides insurance, investment and retirement products and services to more than 16 million clients in the United States and Puerto Rico.

In 2015, the company managed $64.4 billion in assets and had more than $1.15 trillion in insurance in force.

Robert Senkler was the CEO from 1994-2014. Chris Hilger is the current CEO.

Securian Financial Group, Inc. is parent to the following companies:

Quick facts about Securian Financial Group

Founded August 6, 1880; 136 years ago (1880-08-06) in St. Paul, Minnesota, United States
Headquarters Securian Center, St. Paul, Minnesota, United States
Products Insurance Annuities Retirement Wealth management
Key people Christopher M. Hilger (President and CEO)
Formerly called Minnesota Life Insurance Company

Net Promoter Score for Top Brands compared with Securian Financial Group

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Insurance: Life, Health (stock) is 0.

Browse NPS benchmarks survey demo

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Securian Financial Group sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Securian Financial Group with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

Learn more

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Other companies with Net Promoter Score similar to Securian Financial Group

We have estimated the Net Promoter Score of Securian Financial Group based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.