SeaWorld Parks & Entertainment is a family entertainment, amusement park and attraction company formerly owned by Blackstone Group, which retains a minority share. It operates and maintains nine zoological theme parks eleven theme parks located throughout the United States. Formerly a subsidiary of Anheuser-Busch since 1989, under which it was known as Busch Entertainment Corporation, SeaWorld Parks is headquartered in Orlando, Florida.
According a previous Securities and Exchange Commission filing, annual attendance for calendar year 2012 was 24.4 million, while attendance for the January 1-October 31, 2013 period was 18.9 million. Average revenue per attendee was $62.79, of which 62% consists of admission fees. 55% of revenues were generated from parks in Florida, 20% in California, and 11% in Virginia.
In October 2009, Anheuser-Busch InBev announced plans to sell the division to private-equity firm The Blackstone Group in order to reduce the debt load generated by InBev's 2008 purchase of Anheuser-Busch. The sale was completed on December 1, 2009 and with it came a new company name, SeaWorld Parks & Entertainment.
|Area served||Orlando, Florida; San Antonio, Texas; San Diego, California; Chula Vista, California; Tampa, Florida; Williamsburg, Virginia; Langhorne, Pennsylvania|
|Founded||March 15, 1960; 57 years ago (1960-03-15)|
|Products||Theme park attractions, rides, and games|
|Headquarters||Orlando, Florida, United States|
|Operating income||USD$160.59 million (2014)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Services-Misc. Amusement & Recreation is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If SeaWorld Entertainment, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of SeaWorld Entertainment, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of SeaWorld Entertainment, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.