Sears Hometown & Outlet Stores Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

9

Sears, Roebuck & Company, also known simply as Sears, is an American chain of department stores founded by Richard Warren Sears and Alvah Curtis Roebuck in 1886. Formerly based at the Sears Tower in Chicago and currently headquartered in Hoffman Estates, Illinois, it began as a mail ordering catalog company and began opening retail locations in 1925. The company was bought by the American big box chain Kmart in 2005, which had just emerged from bankruptcy at the time and renamed itself Sears Holdings upon completion of the merger. In terms of domestic revenue, Sears was the largest retailer in the United States until October 1989, when Walmart surpassed the record. It is currently the fifth-largest American department store company by sales as of October 2013, and the twelfth-largest retailer in the country overall. Sears operates divisions in Canada and Mexico, as well as several other subsidiaries within its brand.

Quick facts about Sears Hometown & Outlet Stores

Products

Clothing footwear bedding furniture jewelry beauty products appliances housewares tools electronics

Founded

1886; 131 years ago (1886) Chicago, Illinois

Founders

Richard Warren Sears Alvah Curtis Roebuck

Headquarters

Hoffman Estates, Illinois, United States

Parent

Sears Holdings (2005–present)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Sears Hometown & Outlet Stores's estimated NPS of 9 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Specialty Retailers: Other is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Sears Hometown & Outlet Stores sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Sears Hometown & Outlet Stores with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Sears Hometown & Outlet Stores

Company Industry Score
Yahoo! Consumer Brands / Internet 9
Lyft Travel and Hospitality / Car Rental 9
Allianz Financial Services / Banking 8
Visa Financial Services / Credit cards 8
J.P. Morgan Financial Services / Banking 8
TD Bank Financial Services / Banking 10
Virgin Mobile UK Telecommunications / Wireless Carrier 7
Verizon Telecommunications / Cable/TV service 7
O2 Telecommunications / Wireless Carrier 7
Google Consumer Brands / Internet 11

We have estimated the Net Promoter Score of Sears Hometown & Outlet Stores based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.