The Sears Holdings Corporation is an American holding company headquartered in Hoffman Estates, Illinois, a suburb of Chicago. It is the owner of retail store brands Sears and Kmart, and was founded after the latter purchased the former in 2005. Sears Holdings also owns the brands Kenmore and DieHard. A sale of Craftsman is pending. Sears Holdings operates 1,503 retail locations under the mastheads of Sears, Kmart, and their subsidiaries, such as auto centers and pharmacies, in all 50 states, Puerto Rico, and Guam. As of 2014, it is the 18th-largest retailing company in the United States.
|Area served||United States Canada (through minority stake in Sears Canada) Mexico (through 50% stake in Sears Mexico) Puerto Rico Guam|
|Subsidiaries||Sears Kmart KCD IP Shop Your Way MetaScale Fit Studio A&E Factory Repair|
|Founded||March 24, 2005; 12 years ago (March 24, 2005)|
|Key people||Edward Lampert (Founder, Chairman & CEO)|
|Headquarters||Hoffman Estates, Illinois, U.S.|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Department / Specialty Retail Stores is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Sears Holdings Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Sears Holdings Corporation with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Sears Holdings Corporation based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.