Estimated Net Promoter Score is
Seaboard Corporation is a diverse multinational agribusiness and transportation conglomerate with integrated operations in several industries. In the United States, the company mainly engages in pork production and processing and ocean transportation. Internationally, Seaboard is primarily engaged in commodity merchandising, grain processing, sugar production and electrical power generation. The parent company, Seaboard Corporation based in Merriam, Kansas, operates Seaboard Foods, Seaboard Marine, Seaboard Overseas & Trading Group, Mount Dora Farms, and has 50% non-controlling interest in Butterball, LLC. Its principal operating divisions are Pork, Commodity Trading and Milling, Marine, Sugar and Power.
Seaboard Corporation’s subsidiaries and affiliates employ more than 23,000 people in more than 45 different countries, mostly in the U.S., Latin America and Africa. With net sales of approximately $6.67 billion annually, Seaboard Corporation is #387 on the 2014 Fortune 500 list. Stock is traded on the NYSE MKT under the symbol SEB.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Food Production is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Seaboard sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Seaboard with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Seaboard based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.