Scripps Networks Interactive is an American media company formed on July 1, 2008, when the E. W. Scripps Company spun off its cable television division as a publicly traded company. Since launching HGTV in 1994, Scripps Networks diversified into lifestyle media, developing relevant content for television, Internet, satellite radio, books, magazines, and on emerging media platforms.In addition to HGTV, its lifestyle media brands include Food Network, DIY Network, Cooking Channel, Travel Channel, Great American Country and ulive.
Scripps is headquartered in Knoxville, Tennessee. The company has additional office locations in New York City; Los Angeles; Chicago; San Francisco; Chevy Chase, Maryland; Atlanta; Detroit; Nashville; Cincinnati; and offices in São Paulo and Singapore.
Scripps Networks' Chairman, President and CEO is Kenneth W. Lowe, who founded HGTV in 1994.
|Products||HGTV Food Network DIY Network Cooking Channel UKTV (Joint Venture) Great American Country Travel Channel TVN S.A|
|Key people||Kenneth W. Lowe (Chairman, President & CEO) Burton Jablin (President, Scripps Networks)|
|Headquarters||Knoxville, Tennessee, United States|
|Industry||Cable Television Interactive Media|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Entertainment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Scripps Networks Interactive sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Scripps Networks Interactive with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Scripps Networks Interactive based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.