The Scotts Miracle-Gro Company is an American multinational corporation headquartered in Marysville, Ohio, where O.M. Scott began selling lawn seed in 1868. The company is considered an industry leader in the lawn and garden market, with regional offices and research facilities across the U.S. and businesses in Canada, Europe and Asia Pacific. In the U.S., the company's Scotts, Miracle-Gro and Ortho brands are market leading in their categories, as is the consumer Roundup brand, which is marketed in North America and most of Europe exclusively by Scotts. Outside of North America, the company's brands include Miracle-Gro, Evergreen, KB, Fertiligene, Celaflor and Substral.
|Key people||O.M. Scott, Founder James Hagedorn, CEO, and Chairman of the Board Michael C. Lukemire, COO and President|
|Products||Products for lawn and garden care|
|Traded as||NYSE: SMG S&P 400 Component|
|Founded||1868; 149 years ago (1868)|
|Net income||$174.4 Million USD (2013)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Chemicals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Scotts Miracle-Gro sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Scotts Miracle-Gro with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Scotts Miracle-Gro based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.