Samsung logo Samsung Net Promoter Score 2017 Benchmarks

Last known Net Promoter Score is

67

Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.

Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990, Samsung has increasingly globalised its activities and electronics; in particular, its mobile phones and semiconductors have become its most important source of income.

Notable Samsung industrial affiliates include Samsung Electronics, and Samsung Engineering and Samsung C&T, Samsung Everland.

Quick facts about Samsung

Products Apparel, chemicals, consumer electronics, electronic components, medical equipment, semiconductors, solid state drives, DRAM, ships, telecommunications equipment, home appliances
Services Advertising, construction, entertainment, financial services, hospitality, information and communications technology, medical and health care services, retail, shipbuilding
Divisions Samsung ElectronicsSamsung C&T CorporationSamsung Heavy IndustriesSamsung SDSSamsung Life InsuranceSamsung Fire & Marine InsuranceCheil Worldwide
Headquarters 40th floor Samsung Electronics Building, 11, Seocho-daero 74-gil, Seocho District, Seoul, South Korea
Founded 1 March 1938; 79 years ago (1938-03-01)Daegu, Japanese Korea

Net Promoter Score for Top Brands compared with Samsung

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Electronics is 45.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Samsung sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Samsung with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

Learn more

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Consumer Brands / Electronics companies with similar Net Promoter Score

Company Score
Samsung 67
Nikon 65
Sunrun 64
Apple iPhone 63
Maplin 72
Sony 61
Klipsch 73
Bose 78
GoPro 51
Huawei 47

Other companies with Net Promoter Score similar to Samsung

Net Promoter Score benchmark sources

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