Estimated Net Promoter Score is
Salem Media Group, Inc. is an American radio broadcaster, Internet content provider, and magazine and book publisher based in Camarillo, California, targeting audiences interested in Christian and what it describes as "family-themed content and conservative values." In addition to its radio properties, the company owns Salem Radio Network, which syndicates talk, news and music programing to approximately 2,400 affiliates; Salem Media Representatives, a radio advertising company; Salem Web Network, an Internet provider of Christian content and online streaming with over 100 Christian content and conservative opinion websites; and Salem Publishing, a publisher of Christian themed magazines. Salem owns 117 radio stations in 38 markets, including 60 stations in the top 25 markets and 29 in the top 10. FamilyTalk is a Christian-themed talk format on Sirius XM Radio Channel 131. Additionally, Salem owns conservative websites Townhall.com, RedState, and Hot Air, as well as Twitter aggregator Twitchy.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Broadcasting is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Salem Media Group, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Salem Media Group, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Salem Media Group, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.