Safeway, Inc. is an American supermarket chain founded in 1915. It is a subsidiary of Albertsons, having been acquired by private equity investors led by Cerberus Capital Management in January 2015. Safeway's primary base of operations is in the western and central United States, with some stores located in the Mid-Atlantic region of the Eastern Seaboard. The subsidiary is headquartered in Pleasanton, California with parent company headquarters in Boise, Idaho.
|Products||Bakery, dairy, delicatessen, dry cleaning, frozen foods, fuel, grocery, lottery, pharmacy, photographic processing, produce, produce/fresh cut, meats, snack food, liquor, flowers, and Western Union|
|Key people||Robert G. Miller (Chairman & CEO) Bob Gordon (EVP & General Counsel)|
|Founded||April 1915; 102 years ago (April 1915) American Falls, Idaho, U.S.|
|Number of employees||Over 250,000 (2015, including Albertsons)|
|Headquarters||Pleasanton, California, U.S.|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Food and Drug Stores is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Safeway sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Safeway with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Safeway based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.