Sabre Corporation is a travel technology company based in Southlake, Texas. It is the largest Global Distribution Systems provider for air bookings in North America. American Airlines founded the company in 1960, and it was spun off in 2000. Texas Pacific Group and Silver Lake Partners acquired Sabre in 2007. Sabre began publicly trading on the NASDAQ in 2014.
Sabre Hospitality Solutions, an IT solutions provider, is the company's largest growing division.
|Products||TripCase GetThere Sabre Airline Solutions Sabre Travel Network Sabre Hospitality Solutions|
|Key people||Lawrence Kellner (Executive Chairman) Sean Menke (President and CEO)|
|Industry||Travel technology Travel services|
|Headquarters||Southlake, Texas, United States|
|Traded as||NASDAQ: SABR S&P 400 component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Internet Services and Retailing is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Sabre sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Sabre with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Sabre based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.