Ryland Homes is the United States' 5th-largest new homebuilder ranked by Builder magazine and developer. The builder, based in Westlake Village, California, has built over 315,000 homes across the United States since its inception, focusing primarily on first-time homebuyers and first- and second-time moveup buyers. Ryland currently builds in 17 states and the District of Columbia.
In addition to its homebuilding segment, Ryland's other business unit is RMC Mortgage Corp. which specializes in financial services such as consumer mortgages, title, and escrow services.
In June 2015, Ryland Homes and Standard Pacific Homes announced the companies were merging. The combined company is expected to be the nation's fourth largest home builder.
in October 2015, the merger became official and the two businesses now operate as CalAtlantic Homes
|Products||Home construction, real estate, financial services|
|Headquarters||Westlake Village, California, United States|
|Key people||Larry Nicholson (President and CEO)|
|Revenue||$2.6 billion USD(2014)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Homebuilders is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Ryland Group sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Ryland Group with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Ryland Group based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.