Estimated Net Promoter Score is
RPM International Inc is an American multinational company with subsidiaries that manufacture and market high-performance specialty coatings, sealants and building materials. Industrial brands include Stonhard, Tremco, illbruck, Carboline, Flowcrete, Universal Sealants, Euco, Day-Glo and Dryvit. RPM's consumer products are used by professionals and do-it-yourselfers for home maintenance and improvement and by hobbyists. Consumer brands include Zinsser, Rust-Oleum, DAP, Varathane and Testors.
The company has approximately 13,000 employees worldwide who work in 120 manufacturing facilities in 24 countries. Its products are sold in 170 countries and territories. It is the sixth largest paint and coating company in the world.
RPM is publicly traded on the New York Stock Exchange under the symbol RPM. Its shares are owned by more than 500 institutions and 108,000 individual investors. It ranks among the top 200 in total shares held by BetterInvesting investment clubs. RPM has increased its cash dividend paid to stockholders for 43 consecutive years. Only 44 other companies, besides RPM, have consecutively paid an increasing annual dividend for this period of time or longer, according to the fall 2016 edition of the Mergent Handbook of Dividend Achievers.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Chemicals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If RPM International sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of RPM International with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of RPM International based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.