Royal Caribbean Cruises Ltd. is an American global cruise company incorporated in Liberia and based in Miami, Florida. It is the world's second-largest cruise line operator, after Carnival Corporation & plc. As of March 2009, Royal Caribbean Cruises Ltd. fully owns three cruise lines: Royal Caribbean International, Celebrity Cruises, and Azamara Club Cruises. They also hold a 50% stake in TUI Cruises and 49% stakes in Pullmantur Cruises and CDF Croisières de France. Previously Royal Caribbean Cruises also owned 50% of Island Cruises, but this was sold to TUI Travel PLC in October 2008.
|Subsidiaries||Royal Caribbean International Celebrity Cruises Azamara Club Cruises TUI Cruises (50%) Pullmantur Cruises (49%) CDF Croisières de France (49%) Grand Bahama Shipyard (40%) SkySea (35%) Wamos Air (19%)|
|Key people||Richard D. Fain (Chairman and CEO) Adam Goldstein (President and COO)|
|Headquarters||Miami, Florida, United States|
|Traded as||NYSE: RCL S&P 500 Component|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Marine Transportation is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Royal Caribbean Cruises Ltd. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Royal Caribbean Cruises Ltd. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Royal Caribbean Cruises Ltd. based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.