Rolex SA is a Swiss luxury watchmaker. The company and its subsidiary Montres Tudor SA design, manufacture, distribute and service wristwatches sold under the Rolex and Tudor brands. Founded by Hans Wilsdorf and Alfred Davis in London, England in 1905 as Wilsdorf and Davis, Rolex moved its base of operations to Geneva, Switzerland in 1919.
Forbes ranked Rolex 64th on its 2016 list of the world's most powerful global brands. Rolex is the largest single luxury watch brand, producing about 2,000 watches per day.
The company is owned by the Hans Wilsdorf Foundation, a family private trust which does not pay corporate tax.
|Products||Air-King Cellini Day-Date Datejust Datejust II Datejust 41 Daytona Explorer II Explorer GMT Master GMT-Master II Lady-Datejust Milgauss Oyster Perpetual Pearlmaster Sea-Dweller Sky-Dweller Submariner Yacht-Master Yacht-Master II|
|Founded||London, United Kingdom (1905; 112 years ago (1905))|
|Key people||Bertrand Gros, Chairman Gian Riccardo Marini, CEO|
|Production output||751,285 COSC movements (2011)|
|Founder||Hans Wilsdorf Alfred Davis|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Luxury is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Rolex sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Rolex with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|Telfort||Telecommunications / Wireless Carrier||-3|
|Comcast||Consumer Brands / Car Manufacturers||-3|
|CIGNA||Insurance / Health and Life Insurance||-1|
|Chase||Financial Services / Banking||-1|
|Vodafone||Telecommunications / Wireless Carrier||-1|
|Ocado||Consumer Brands / Grocery||-4|
|Time Warner||Telecommunications / Cable/TV service||-5|
|Time Warner Cable||Telecommunications / Cable/TV service||-5|
|Sky||Telecommunications / Cable/TV service||-5|
|BBC||Media / Cable/TV service||-5|
We have estimated the Net Promoter Score of Rolex based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.