Roku Net Promoter Score 2018 Benchmarks

Last known Net Promoter Score is

71

The Roku Streaming Player, or simply Roku meaning "six" and was named so because it was the sixth company that Anthony Wood via a wired or Wi-Fi connection to an Internet router. The data is output via an audio cable, video cable, or HDMI cable. The device can be connected to any television set with appropriate input connections.

Content is available from services such as Amazon Cloud Player, Amazon Video, Ameba TV, BBC iPlayer, Crunchyroll, Google Play Movies & TV, Hasbro Studios, HBO Go, Hulu Plus, MLB.TV, Netflix, Now TV, and the ITV Hub.

Net Promoter Score for Top Brands compared with Roku

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Brands / Entertainment is 19.



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How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Roku sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Roku with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

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Consumer Brands / Entertainment companies with similar Net Promoter Score

Company Score
Roku 71
Audio Technica 80
Pandora 59
Spotify 46
Apple iTunes 30
Beats Music 30
Hulu Plus 21
Univision 21
Starz 17
HBO 15

Other companies with Net Promoter Score similar to Roku

Net Promoter Score benchmark sources

Score Date Source
71
2015-12-09 http://www.pcmag.com/article2/0,2817,2496278,00.asp

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