Rogers Communication, Inc. Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

-6

Rogers Communications Inc. is a Canadian communications and media company. It operates particularly in the field of wireless communications, cable television, telephone, and Internet connectivity with significant additional telecommunications and mass media assets. The company is headquartered in Toronto, Ontario,

The company claims the heritage of the Rogers Vacuum Tube Company, founded in 1925 by Edward Rogers, which started the CFRB radio station in Toronto, which was later acquired by outside interests. The present enterprise dates to 1960, when Rogers' son, Ted Rogers, founded Rogers Radio Broadcasting Ltd. That company acquired CHFI that year, as well as Aldred-Rogers Broadcasting, a partnership with Joel Aldred which helped launch CFTO in 1961. Rogers later bought out Aldred and started the current cable and wireless operations, known as Rogers Cablesystems Ltd.

The chief competitor to the company is Bell Canada, which has a similarly extensive portfolio of radio and television media assets, as well as wireless, television distribution, and telephone services, particularly in Eastern and Central Canada; the two companies are often seen as having a duopoly on communications services in their regions as both companies own a stake of Maple Leaf Sports and Entertainment. However, the company also competes nationally with Telus for wireless services, and primarily indirectly with Shaw Communications for television service.

Quick facts about Rogers Communication, Inc.

Products

Landline and mobile telephony, Internet services, digital television, broadcasting, cable TV, publishing

Subsidiaries

Chatr Fido Solutions Rogers Bank Rogers Cable Rogers Media Rogers Telecom Rogers Wireless

Founder

Rogers Vacuum Tube Company Edward S. Rogers Sr. Rogers Cablesystems Edward S. Rogers Jr.

Key people

Alan Horn (Chairman) Joe Natale (President & CEO) Edward S. Rogers III (Deputy Chairman)

Traded as

TSX: RCI.A, RCI.B NYSE: RCI S&P/TSX 60 component

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Rogers Communication, Inc.'s estimated NPS of -6 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Television Services is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Rogers Communication, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Rogers Communication, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Rogers Communication, Inc.

Company Industry Score
NatWest Business Banking Financial Services / Banking -6
Virgin Media Telecommunications / Cable/TV service -6
Time Warner Cable Telecommunications / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
US Airways Travel and Hospitality / Airlines -8
McDonald's Consumer Brands / Fast Food -8
Tesco Consumer Brands / Grocery -8
Ocado Consumer Brands / Grocery -4

We have estimated the Net Promoter Score of Rogers Communication, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.