Rocky Mountain Chocolate Factory, Inc. Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

10

Rocky Mountain Chocolate Factory is an international franchisor, confectionery manufacturer and retail operator in the United States, Canada, Japan, the Philippines, and the United Arab Emirates. The company is based in the town of Durango located on the western slope of the Rocky Mountains in southwestern Colorado.

From its 53,000-square-foot factory, the company manufactures an extensive line of premium chocolate candies and other confectionery products to supply its many franchise locations, delivered fresh by its fleet of refrigerated trucks. The factory typically produces approximately 300 chocolate candies and other confectionery products, using proprietary recipes developed primarily by its master candy maker. These products include many varieties of clusters, caramels, creams, meltaways, truffles and molded chocolates. Individual stores prepare a variety of caramel and candy apples, fudge, chocolate items and confections in full view of the customer using traditional cooking utensils such as copper kettles on gas-fired stoves and marble slab cooling tables.

Quick facts about Rocky Mountain Chocolate Factory, Inc.

Key people

Franklin E. Crail, Founder and CEO

Industry

Chocolate and other confectionery

Headquarters

Durango, Colorado, United States

Website

www.rmcf.com

Founded

1981

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Rocky Mountain Chocolate Factory, Inc.'s estimated NPS of 10 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Non-Durables / Specialty Foods is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Rocky Mountain Chocolate Factory, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Rocky Mountain Chocolate Factory, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Rocky Mountain Chocolate Factory, Inc.

Company Industry Score
TD Bank Financial Services / Banking 10
Yahoo! Consumer Brands / Internet 9
Lyft Travel and Hospitality / Car Rental 9
Blockbuster on Demand Consumer Brands / Entertainment 11
Showtime Consumer Brands / Entertainment 11
KPN Telecommunications / Wireless Carrier 11
Google Consumer Brands / Internet 11
Allianz Financial Services / Banking 8
Visa Financial Services / Credit cards 8
J.P. Morgan Financial Services / Banking 8

We have estimated the Net Promoter Score of Rocky Mountain Chocolate Factory, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.