Rockwell Automation, Inc. Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is

-7

Rockwell Automation, Inc., is an American provider of industrial automation and information products. Brands include Allen-Bradley and Rockwell Software.

Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs over 22,000 people and has customers in more than 80 countries worldwide. The Fortune 500 company reported $6.35 billion in sales during fiscal 2013.

Quick facts about Rockwell Automation, Inc.

Products

Industrial Automation Manufacturing Execution System

Key people

Keith Nosbusch (Chairman)Blake Moret (CEO)

Headquarters

Milwaukee, Wisconsin, U.S.A.

Traded as

NYSE: ROK S&P 500 Component

Website

www.rockwellautomation.com

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Rockwell Automation, Inc.'s estimated NPS of -7 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Capital Goods / Industrial Machinery / Components is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Rockwell Automation, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Rockwell Automation, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Rockwell Automation, Inc.

Company Industry Score
Tesco Consumer Brands / Grocery -8
US Airways Travel and Hospitality / Airlines -8
McDonald's Consumer Brands / Fast Food -8
NatWest Business Banking Financial Services / Banking -6
Virgin Media Telecommunications / Cable/TV service -6
Time Warner Cable Telecommunications / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
marks & spencer Consumer Brands / Grocery -10

We have estimated the Net Promoter Score of Rockwell Automation, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.