Rocket Fuel is an ad technology company based in Redwood City, California. It was founded in 2008 by alumni of Yahoo!.
Rocket Fuel completed an initial public offering in September 2013. The initial stock offering was $29 per share and reached a high of $59.95 per share when the stock opened. The stock closed at $56.10 per share on opening day, giving the company a value of $942.5 million. By February 24, 2015, the stock had dropped to $9.63, or 86 percent below its record high and 67 percent below its IPO price.
Rocket Fuel acquired the New York-based ad tech company [x+1] in August 2014 for $230 million.
|Key people||Randy Wootton, CEO Richard Frankel, President Abhinav Gupta, Senior Vice President of Engineering|
|Founders||George John, Richard Frankel, Abhinav Gupta|
|Area served||North America, Europe, and Japan|
|Industry||Marketing and Advertising|
|Founded||2008; 9 years ago (2008)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Computer Software: Programming, Data Processing is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Rocket Fuel Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Rocket Fuel Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Rocket Fuel Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.