Rite Aid Corporation Net Promoter Score 2017 Benchmarks

Estimated Net Promoter Score is

15

Rite Aid Corporation is an American drugstore chain in the United States and a Fortune 500 company headquartered in East Pennsboro Township, Cumberland County, Pennsylvania, near Camp Hill. Rite Aid is the largest drugstore chain on the East Coast and the third largest in the U.S.

Rite Aid began in 1962 as a single store opened in Scranton, Pennsylvania called Thrift D Discount Center. After several years of growth, Rite Aid adopted its current name and debuted as a public company in 1968. Today, Rite Aid is publicly traded on the New York Stock Exchange under the ticker RAD. Its major competitors are CVS and Walgreens. The latter announced on October 27, 2015, that it would acquire Rite Aid for $17.4 billion pending approval.

Quick facts about Rite Aid Corporation

Key people

John T. Standley, Chairman & CEO; Ken Martindale, President & Chief Operating Officer; Frank Vitrano, Chief Financial Officer & Chief Administrative Officer

Founded

September 12, 1962; 54 years ago (1962-09-12) Scranton, Pennsylvania, U.S.

Headquarters

East Pennsboro Township, Cumberland County, Pennsylvania, United States

Formerly called

Thrifty D Discount Center (1962–1968)

Revenue

US$ 30.736 billion (FY2016)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Rite Aid Corporation's estimated NPS of 15 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Health Care / Medical / Nursing Services is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Rite Aid Corporation sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Rite Aid Corporation with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Rite Aid Corporation

Company Industry Score
Lidl Consumer Brands / Grocery 14
KFC Consumer Brands / Fast Food 14
Liberty Mutual Insurance / Health and Life Insurance 14
AT&T Telecommunications / Cable/TV service 15
FlexiGroup Financial Services / Banking 15
HBO Consumer Brands / Entertainment 15
PNC Banks Financial Services / Banking 15
Rite Aid Corporation Health Care / Medical / Nursing Services 15
Sainsburys Consumer Brands / Grocery 16
3 Mobile Telecommunications / Wireless Carrier 16
Morgan Stanley Financial Services / Banking 16

We have estimated the Net Promoter Score of Rite Aid Corporation based on the publicly available information
including the the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.