Reynolds American, Inc. is an American tobacco company and is the second-largest tobacco company in the United States. Its holdings include R. J. Reynolds Tobacco Company, American Snuff Company, Santa Fe Natural Tobacco Company and Niconovum AB.
Reynolds American's subsidiaries manufacture and market a variety of tobacco products, including cigarettes.
In 2010, Reynolds American's operating companies sold about 28% of all cigarettes sold in the U.S.
In July 2014, Reynolds American announced the purchase of Lorillard Tobacco Company in a deal valued at $27 billion.
In January 2017, Reynolds American agreed to be purchased by British American Tobacco for $49.4 billion.
|Total assets||US$ 15.402 billion (2013) US$ 16.557 billion (2012)|
|Total equity||US$ 5.167 billion (2013) US$ 5.257 billion (2012)|
|Revenue||US$ 8.236 billion (2013) US$ 8.304 billion (2012)|
|Operating income||US$ 3.132 billion (2013) US$ 2.214 billion (2012)|
|Net income||US$ 1.718 billion (2013) US$ 1.272 billion (2012)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Tobacco is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Reynolds American sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Reynolds American with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Reynolds American based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.