Resolute Forest Products, formerly known as AbitibiBowater Inc., is a pulp and paper manufacturer headquartered in Montreal, Quebec, Canada, formed by the merger of Bowater and Abitibi-Consolidated, which was announced 29 January 2007. At the time, AbitibiBowater was the third largest pulp and paper company in North America, and the eighth largest in the world. On 16 April 2009 the company filed for creditor protection in the United States and similar protection under the Companies' Creditors Arrangement Act in Canada, eventually reporting debt of about US$6 billion. The company won court approval for $206 million to finance restructuring. AbitibiBowater emerged from creditor protection on 9 December 2010. AbitibiBowater changed its operating name to Resolute Forest Products in late 2011.
Resolute Forest Products is a member of the Forest Products Association of Canada.
|Key people||Bradley P. Martin (Chairman of the board) Richard Garneau (CEO)|
|Products||Newsprint Commercial printing papers Market pulp Wood products|
|Founded||2007 (Abitibi-Consolidated and Bowater merger)|
|Revenue||US$ 4.256 billion ("2014")|
|Total assets||US$ 4.921 billion ("2014")|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Paper is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Resolute Forest Products Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Resolute Forest Products Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Resolute Forest Products Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.