Citizens Republic Bancorp was an American bank headquartered in Flint, Michigan that merged with FirstMerit Bank in 2013. Citizens Republic Bancorp operates in the states of Michigan, Ohio, Indiana, and Wisconsin under the FirstMerit Bank name. On September 13, 2012, it completed a merger agreement with FirstMerit Bank of Akron, Ohio. As of April 13, 2013, it became a subsidiary of the FirstMerit Corporation. The merger finalized on June 13, 2013.
| Key people | David T. Dort (board director 1966-2005) Cathy Nash (CEO 2012-2013) |
|---|---|
| Products | Retail Banking Commercial bank Private Banking Mortgage loan |
| Formerly called | Citizens National Bank Citizens Commercial & Savings Bank |
| Predecessor | Citizens Banking Corporation Republic Bancorp, Inc. |
| Industry | Banking Financial Services Investment |
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Finance / Major Banks is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Republic Bancorp, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Republic Bancorp, Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
We have estimated the Net Promoter Score of Republic Bancorp, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.