Rent-A-Center is an American public furniture and electronics rent-to-own company based in Plano, Texas. The company was incorporated in 1986 and as of 2014 operates approximately 2,972 company-owned stores in the United States, Canada, Puerto Rico and Mexico, accounting for approximately 35% of the rent-to-own market in the United States based on store count.
Rent-A-Center's operations include 28 retail installment stores called Get It Now ; 17 Home Choice stores in Minnesota; 15 rent-to-own stores in Canada that go by Rent-A-Centre and Better Living; and approximately 1,359 Acceptance Now kiosks housed within retail partner stores throughout the United States. Its subsidiary, Rent-A-Center Franchising International Inc., formerly known as ColorTyme Inc., is America's first franchisor of independently owned-and-operated rent-to-own stores. Its franchisees operate 162 rent-to-own stores in 31 states under the Rent-A-Center and ColorTyme brand names, and the company's wheels-and-tires franchise brand, RimTyme, operates 31 stores in 13 states.
|Key people||Robert D. Davis (CEO) Christopher Korst (Chief Administrative Officer, Executive Vice President and General Counsel) Guy Constant (CFO and Executive Vice President) Jeff White (Executive Vice President) Joel Mussat (Executive Vice President, Strategic Planning and Business Development) Ricardo Cordon (Executive Vice President, Mexico) Fred Herman (Executive Vice President Accounting/Global Controller)|
|Products||Provides furniture, electronics, computers and household appliances available under rent-to-own agreements|
|Founded||1973; 44 years ago (1973) 1986 (1986) (incorporated) Wichita, Kansas, U.S.|
|Traded as||NASDAQ: RCII S&P 600 Component|
|Industry||Home furnishings Rent-to-own|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Technology / Diversified Commercial Services is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Rent-A-Center Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Rent-A-Center Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Rent-A-Center Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.