Regal Entertainment Group, abbreviated REG, is an American movie theater chain headquartered in unincorporated Halls Crossroads, just north of Knoxville, Tennessee. Regal operates the second-largest theater circuit in the United States, with over 7,307 screens in 564 theaters as of June 2016. The three main theatre brands operated by Regal Entertainment Group are Regal Cinemas, Edwards Theatres, and United Artists Theatres.
These chains retain their exterior signage, but most indoor branding uses the Regal Entertainment Group name and logo. Where applicable, the REG logo is used alongside the three individual brands. Most new cinema construction uses the Regal Cinemas name, although Regal has built new Edwards locations in California and Idaho. Regal has acquired several smaller chains since this merger; these, however, have been rebranded as Regal Cinemas.
|Founded||1989; 28 years ago (1989) (Regal Cinemas) 1924; 93 years ago (1924) (United Artists Theaters) 1930; 87 years ago (1930) (Edwards Theaters) 2002; 15 years ago (2002) (Regal Entertainment Group)|
|Predecessor||1989; 28 years ago (1989) (Regal Cinemas) 1924; 93 years ago (1924) (United Artists Theaters) 1930; 87 years ago (1930) (Edwards Theaters)|
|Key people||Amy Miles (Chairman and CEO) Gregory Dunn (President and COO)|
|Headquarters||Halls Crossroads, Tennessee, United States|
|Owner||Anschutz Entertainment Group (13.8%)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Entertainment is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Regal Entertainment Group sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Regal Entertainment Group with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Regal Entertainment Group based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.