Red Robin Gourmet Burgers, Inc. Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

-6

Red Robin Gourmet Burgers and Brews, or simply Red Robin, is an American chain of casual dining restaurants founded in September 1969 in Seattle, Washington. In 1979, the first franchised Red Robin restaurant was opened in Yakima, Washington. Red Robin is now headquartered in Greenwood Village, Colorado, and, as of 2015, has 538 locations, including 499 that are company-owned and 99 that are franchised.

Quick facts about Red Robin Gourmet Burgers, Inc.

Founded

Seattle, Washington, U.S. September 1969; 47 years ago (1969-09)

Traded as

NASDAQ: RRGB S&P 600 Component

Headquarters

Greenwood Village, Colorado

Website

www.redrobin.com

Products

Casual Dining

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Red Robin Gourmet Burgers, Inc.'s estimated NPS of -6 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Restaurants is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Red Robin Gourmet Burgers, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Red Robin Gourmet Burgers, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Red Robin Gourmet Burgers, Inc.

Company Industry Score
NatWest Business Banking Financial Services / Banking -6
Virgin Media Telecommunications / Cable/TV service -6
Time Warner Cable Telecommunications / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
US Airways Travel and Hospitality / Airlines -8
McDonald's Consumer Brands / Fast Food -8
Tesco Consumer Brands / Grocery -8
Ocado Consumer Brands / Grocery -4

We have estimated the Net Promoter Score of Red Robin Gourmet Burgers, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.