RCN Televisión is a Colombian private television network. It started as a production company programadora in 1967. Since 1998 it became a network by acquiring one of the two licenses granted by the Colombian government.
RCN reaches 97% of the Colombian population through 13 stations. Its main shareholder is Carlos Ardila Lülle. It produced Yo soy Betty, la fea, one of the most successful Colombian telenovelas.
|Products||Broadcasting, cable TV, radio, publishing, Internet|
|Founder||Carlos Ardila Lülle|
|Founded||March 23, 1967|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Telecommunications / Internet Service Provider is 30.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If RCN sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of RCN with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|RCN||Telecommunications / Internet Service Provider||44|
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|Target||Consumer Brands / Retail/E-tail||43|
|Nationwide Building Society||Financial Services / Banking||43|
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|Jack Daniels||Consumer Brands / FMCG||45|
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|Barnes & Noble||Consumer Brands / Retail/E-tail||45|
|SunTrust||Financial Services / Banking||45|