The Raytheon Company is a major U.S. defense contractor and industrial corporation with core manufacturing concentrations in weapons and military and commercial electronics. It was previously involved in corporate and special-mission aircraft until early 2007. Raytheon is the world's largest producer of guided missiles.
Established in 1922, the company reincorporated in 1928 and adopted its present name in 1959. The company has around 63,000 employees worldwide and annual revenues of approximately US$25 billion. More than 90% of Raytheon's revenues were obtained from military contracts and, as of 2012, it was the fifth-largest military contractor in the world. As of 2015, it is the third largest defense contractor in the United States by defense revenue.
Raytheon's headquarters moved from Lexington, Massachusetts, to Waltham, Massachusetts, in 2003. The company was previously headquartered in Cambridge, Massachusetts, from 1922 to 1928, Newton, Massachusetts, from 1928 to 1941, Waltham from 1941 to 1961, Lexington from 1961 to 2003, and back to Waltham from 2003 onwards.
|Founder||Vannevar Bush Laurence K. Marshall Charles G. Smith|
|Revenue||US$23.247 billion (2015) US$22.826 billion (2014)|
|Total assets||US$29.281 billion (2015) US$27.716 billion (2014)|
|Total equity||US$10.330 billion (2015) US$9.721 billion (2014)|
|Operating income||US$3.013 billion (2015) US$3.179 billion (2014)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Capital Goods / Industrial Machinery / Components is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Raytheon Company sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Raytheon Company with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Raytheon Company based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.