Rayonier Inc, headquartered in Jacksonville, Florida, is a leading timberland real estate investment trust with assets located in some of the most productive softwood timber growing regions in the United States and New Zealand. It's core businesses segments are timber and real estate. As of September 30, 2016, the company owned or leased approximately 2.3 million acres of timberlands located in the U.S. South. The company also has a 77% ownership interest in Matariki Forestry Group, a joint venture, that owns or leases approximately 436,000 acres of timberlands in New Zealand.
|Key people||Richard Kincaid - Chairman, David L. Nunes - President & CEO, Mark McHugh - SVP & Chief Financial Officer|
|Headquarters||One Enterprise Center 225 Water Street, Suite 1400 Jacksonville, Florida 32202|
|Traded as||NYSE: RYN S&P 400 Component|
|Revenue||US$545 million (2015)|
|Net income||US$46 million (2015)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Services / Real Estate Investment Trusts is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Rayonier Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Rayonier Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Rayonier Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.