Rayonier Advanced Materials is an American chemical company specializing in cellulose-based products. Headquartered in Jacksonville, Florida, it produces more than 25 grades of high-purity performance fibers for products ranging from food, cosmetics, and pharmaceuticals to paints, filters, impact-resistant plastics, and digital display screens. In 2014, Rayonier and Rayonier Advanced Materials split into separate companies. Rayonier retained the real estate and forest resource components while Rayonier Advanced Materials took over management of the performance fibers division.
|Headquarters||Riverplace Tower 1301 Riverplace Blvd Suite 2300 Jacksonville, Florida|
|Products||Products list Acetate Cellulose Ethers Raylig Soap Turpentine|
|Key people||Paul G. Boynton (Chairman & CEO) Bensen Woo (CFO)|
|Revenue||$1.7 billion USD (2013) (prior to split)|
|Net income||$374 million USD (2013) (prior to split)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Basic Industries / Major Chemicals is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Rayonier Advanced Materials Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Rayonier Advanced Materials Inc. with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Rayonier Advanced Materials Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.