Ralph Lauren Corporation is an American corporation. They are known for the clothing, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. The Company's brand names, which include Polo Ralph Lauren, Ralph Lauren Collection, Lauren Ralph Lauren, Double RL, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, Chaps and Club Monaco. Ralph Lauren Corporation is an American, publicly traded holding company headquartered in New York City. Ralph Lauren Corporation began with the 1967 founding of the Polo Ralph Lauren company by American designer Ralph Lauren.
|Subsidiaries||Club Monaco Corporation Polo Jeans Company, LLC Ralph Lauren Home Collections, Inc. Ralph Lauren Media, LLC Ralph Lauren Watch and Jewelry Company SÀRL (50%) RL Fragrances, LLC|
|Products||Luxury Clothing, Footwear, Fragrances, Housewares, Jewelry|
|Key people||Ralph Lauren, Chairman Stefan Larsson, CEO (outgoing)|
|Headquarters||New York City, New York, United States of America|
|Predecessor||Polo Ralph Lauren Corporation|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Retail/E-tail is 50.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Ralph Lauren sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Ralph Lauren with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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