Radio One, Inc. Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

-7

Urban One, Inc. is an American media company with holdings in radio, cable television and digital media. Urban One owns and operates 55 radio stations in 16 US markets. It is the largest African American-owned broadcasting company in the US, and the largest radio broadcaster targeting African American and urban listeners. The company's station offerings are primarily hip-hop, rap, R&B, talk radio and news.

As of 2014, the company under the previous name Radio One was the ninth-highest earning African-American business in the United States.

Urban One owns Reach Media, the largest radio network targeting African American and urban listeners; a majority stake in TV One, a cable television network targeting African American women; and Interactive One, a digital publisher with brands and websites targeting urban users.

Quick facts about Radio One, Inc.

Key people

Cathy Hughes (Chairperson) Alfred C. Liggins III (President & CEO)

Headquarters

1010 Wayne Avenue Floor 14 Silver Spring, MD 20910

Divisions

Reach Media TV One Interactive One NewsOne

Revenue

US$ 441.4 million (2014)

Net income

US$ -42.7 million (2014)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Radio One, Inc.'s estimated NPS of -7 considered to be good?

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Consumer Services / Broadcasting is 0.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Radio One, Inc. sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Radio One, Inc. with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

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Other companies with Net Promoter Score similar to Radio One, Inc.

Company Industry Score
Tesco Consumer Brands / Grocery -8
US Airways Travel and Hospitality / Airlines -8
McDonald's Consumer Brands / Fast Food -8
NatWest Business Banking Financial Services / Banking -6
Virgin Media Telecommunications / Cable/TV service -6
Time Warner Cable Telecommunications / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
marks & spencer Consumer Brands / Grocery -10

We have estimated the Net Promoter Score of Radio One, Inc. based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.