RAC Limited is a British automotive services company headquartered in Walsall, West Midlands. Its principal services are roadside assistance and general insurance, and its subsidiaries include RAC Motoring Services Ltd, RAC Financial Services Ltd and RAC Insurance Limited.
The RAC emerged as the "Associate Section" of the Royal Automobile Club founded at the turn of the 20th century, and it was incorporated as R.A.C. Motoring Services Ltd. in 1978. It was sold by the members of the Royal Automobile Club to Lex Service Plc in April 1999, which subsequently renamed itself RAC Plc. In March 2005, RAC Plc was acquired by Aviva, and therefore delisted.
Aviva then sold the RAC to the Carlyle Group in June 2011. Although Carlyle had originally planned a stock market flotation for the RAC, in September 2014, Carlyle agreed to sell almost half its stake to Singapore's sovereign wealth fund GIC Private Limited.
In December 2015, Carlyle agreed to sell its remaining stake to CVC Capital Partners in a transaction valuing the RAC at £1.4 billion. The RAC's main competitors are The AA and Green Flag.
|Subsidiaries||RAC Motoring Services Limited RAC Financial Services Limited RAC Insurance limited|
|Owner||CVC Capital Partners (50%) GIC Private Limited (50%)|
|Key people||Rob Templeman (Chairman) Dave Hobday (CEO)|
|Headquarters||Walsall, West Midlands, United Kingdom|
|Services||Roadside assistance, general insurance|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Other is 60.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If RAC sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of RAC with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of RAC based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.