Pure Storage Net Promoter Score 2022 Benchmarks

Last known Net Promoter Score is


Pure Storage is a Mountain View, California-based enterprise data flash storage company founded in 2009.

Quick facts about Pure Storage

Key people

CEO: Scott Dietzen Co-founder: John Colgrove Co-founder: John Hayes CFO: Tim Riitters


Mountain View, California




Data storage

Traded as


Technology / Hardware companies with similar Net Promoter Score

Company Score
Pure Storage 86
Nimble Storage 85
Asus (Routers) 72
Palo Alto Networks 68
Peak 10 67
Varian Medical Systems 55
HP Outsourcing 52
Intel 52
Epson 51

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Pure Storage's NPS of 86 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

The industry average for Technology / Hardware is 65.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Pure Storage sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Pure Storage with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Pure Storage

Company Industry Score
Business of Software Technology / Software 86
Pure Storage Technology / Hardware 86
Nimble Storage Technology / Hardware 85
DURVA Technology / Software 85
eSignLive Technology / Software 85
General Finance (GFN) Financial Services / Other 85
CoverHound Insurance / Car Insurance 85
Exhibition and Convention Executives Forum Other 87
Cannock Hospital Healthcare / Hospitals and Care institutions 87
Dropoff Logistics / Delivery/postal services 87

Net Promoter Score benchmark sources

Score Date Source
79 2015-10-17 http://www.purestorage.com/company/news-and-events/press/NPSrelease.html

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