Estimated Net Promoter Score is
Publix Super Markets, Inc., commonly known as Publix, is an employee-owned, American supermarket chain based in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a private corporation that is wholly owned by present and past employees. It is considered the largest employee owned company in the world. Publix operates throughout the Southeastern United States, with locations in Florida, Georgia, Alabama, South Carolina, Tennessee, North Carolina, and Virginia.
Publix stands as one of the largest U.S. regional grocery chains: one of a very small number which operates over 1,000 locations. Publix stores are found as far north as Virginia, and as far south as Key West, Florida, while the westernmost location is in greater Mobile, Alabama. As of 2015, the state of Florida still has the largest number of stores, with 768, nearly three-quarters of the outlets. Publix employs almost 193,000 people at its 1,144 retail locations, cooking schools, corporate offices, eight grocery distribution centers, and ten manufacturing facilities. The manufacturing facilities produce its dairy, deli, bakery, and other food products.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Food and Drug Stores is 0.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Publix Super Markets sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Publix Super Markets with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
After successfully using Net Promoter Score for our own e-commerce projects, we have decided to let anyone benefit from what we've learned.
We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.
Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.
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We have estimated the Net Promoter Score of Publix Super Markets based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.